I TURN
Business Problem
into products
that grow business
PROJECT
AI-Assisted Basketball Team Management Platform
Co-founded and designed a mobile platform that transforms complex team management and guest matching into clear, actionable experiences — from problem definition to launch.
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HVAC Cost Optimization Decision Support System for Small Businesses
Designed an operational UX system that helps small business owners reduce HVAC costs by making clear, data-driven decisions within complex pricing structures and environments.
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AI Master Decision Flow Redesign
Redesigned an AI trading service around its decision flow — matching users to the right Master through onboarding, and making automated trading understandable before money goes in.
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Business & Brand
Food & Lifestyle Brand
Led product design and development based on brand identity, creating an offline brand experience that connects directly with real customers.
View case study →Experience-driven Dessert Brand
Built and operated a dessert brand, designing the full customer experience from product to service in a real business environment.
View case study →How I got here
- 2018
Studied Navigation, Maritime Trade & Regulations
Built a foundation for sharp, structured decision-making in complex, high-stakes environments — a discipline that still shapes how I approach design problems today.
- 2020
Discovered Baking
Started baking as a hobby and gradually turned it into a serious craft — the first sign of a pattern that would repeat throughout my career: curiosity becoming commitment.
- 2018–2021
Trained Professionally
Advanced my baking skills to a professional level, working at a bakery in Seoul.
- 2022
Founded Wizzy Bakeshop
Launched Wizzy Bakeshop, leading product development, store operations, and the end-to-end customer experience. It remains one of the most rewarding chapters of my life.
- 2025
Transitioned into UX/UI Design
After graduation, shifted into UX/UI design, studying product thinking and UX methodology at Blossom UX School.
- 2026–present
Leading Real-World Impact
Leading brand renewal and product development, applying UX thinking to real-world products.
